The Daytona Tortugas are a minor league baseball team based in Daytona Beach, Florida. Tortuga Tropics expands their brand into a playful, tropical smoothie truck concept designed to operate inside the ballpark, bringing fans a fun, refreshing experience that captures the team’s coastal energy and community spirit. Using the Tortugas’ mascot, Shelldon, I reimagined the logo to feature him enjoying a smoothie and paired it with a custom wordmark inspired by the team’s original typography. From the truck wrap to bottle packaging, signage, and merchandise, every design element stays true to the Tortugas’ coastal, fun, and spirited identity.