For this project I created four magazine advertisements based on a single provided stock photo. Each ad followed a different design specification with one being image dominant, one type dominant, one type and image equal (2 PMS colors), and one white space dominant (black & white). Ads were tailored to four different magazine audiences based upon what magazines we selected.

This project tested creativity, flexibility, and the ability to adapt a single visual asset into multiple compelling advertisements. I designed my ads for Southern Living, Parents, Fast Company, and an ad series for Travel + Leisure. Each ad reinterprets the same image through different design lenses using composition, typography, and color to fit the publication’s personality and audience.