Infernal Indulgence Chocolates
Infernal Indulgence is a conceptual chocolate packaging series that explores temptation, indulgence, and morality through a character driven visual system. Each product represents a distinct persona, The Lightbringer, The Tempter, and The Devourer, framing the collection as a set of narrative chapters rather than standalone flavors.
Drawing from gothic ornamentation and luxury chocolate branding, the visual language balances elegance with a sense of danger. Rich typography, intricate detailing, and bold color pairings position the product as both premium and slightly unhinged, inviting curiosity at the shelf while standing apart in a crowded market. While the aesthetic leans dark and dramatic, the concept is intentionally playful, treating indulgence as a tongue in cheek moral dilemma rather than something overly serious.
Judges Choice Award at Nashville AAF Awards
Silver ADDY Award at Nashville AAF Awards
Runner-up, Best in Packaging at AIGA Hype Show
Selected for MTSU in gallery showing at AIGA Hype Show
Project Scope:
Concept development and creative direction
Brand identity and visual system design
Packaging design (multi-product series)
Typography and layout design
Illustration and character development
Merch Design
Art direction and mockup execution
Tools used:
InDesign
Photoshop
Illustrator