Infernal Indulgence Chocolates

Infernal Indulgence is a conceptual chocolate packaging series that explores temptation, indulgence, and morality through a character driven visual system. Each product represents a distinct persona, The Lightbringer, The Tempter, and The Devourer, framing the collection as a set of narrative chapters rather than standalone flavors.

Drawing from gothic ornamentation and luxury chocolate branding, the visual language balances elegance with a sense of danger. Rich typography, intricate detailing, and bold color pairings position the product as both premium and slightly unhinged, inviting curiosity at the shelf while standing apart in a crowded market. While the aesthetic leans dark and dramatic, the concept is intentionally playful, treating indulgence as a tongue in cheek moral dilemma rather than something overly serious.


Judges Choice Award at Nashville AAF Awards

Silver ADDY Award at Nashville AAF Awards

Runner-up, Best in Packaging at AIGA Hype Show

Selected for MTSU in gallery showing at AIGA Hype Show

Project Scope:

  • Concept development and creative direction

  • Brand identity and visual system design

  • Packaging design (multi-product series)

  • Typography and layout design

  • Illustration and character development

  • Merch Design

  • Art direction and mockup execution

Tools used:

  • InDesign

  • Photoshop

  • Illustrator

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