Desert Bloom is a two day festival celebrating cacti, live music, and neon light shows in the Arizona desert. It combines a cactus trade show with live music and glowing nighttime art installations. Inspired by Americana culture and the desert landscape, the festival creates a one of a kind experience where plants, music, and art come together.

The full brand rollout includes the festival poster, daily schedule graphics, instagram ad series, t-shirt, buttons, wristbands, VIP lanyard passes, and tote bags. Together, these build a cohesive and immersive identity that captures the energy of live music and the beauty of the desert landscape.