This project is a winter holiday campaign I designed for Patagonia, centered around the theme “Unwrap Adventure.” The campaign includes a 24-page holiday gift guide, a direct mail piece, a promotional email, and a gift card, all working together as one cohesive brand experience.

I wanted the campaign to feel fresh and modern while staying true to Patagonia’s outdoorsy style and commitment to sustainability. The guide pairs clean layouts and earthy tones with photography that captures the quiet beauty of winter, creating a sense of calm exploration instead of the usual holiday flash. Each piece highlights the idea of sharing adventure through gifts that encourage time outdoors and a deeper connection to the planet.